As the Admission Director or Marketing Communications Director, you know that your school’s primary and frequently only source of hard income revenue comes from enrollment. This is rightly the focus of many, if not most, private-independent school strategic plans. To ensure strength in your enrollment position—whether your goal is growth, stasis, or “right sizing” your school to ensure mission excellence—there are three spheres of influence within which almost every other possible factor impacting your enrollment outcomes reside: market position; school culture; and constituent relationships.